Bukharian Ivy Leaguers Share Their Secrets to Success

QUEENS, N.Y. – On June 19, a group of Bukharian Ivy League students and graduates gathered at SparkBrain Learning in Fresh Meadows to share insights, experiences, and encouragement with local parents and young adults. The event, organized by SparkBrain founder Vera Borukhov, aimed to inspire the community and offer practical guidance on higher education and academic achievement.
Among the panelists were Michael Babayev, a second-year student at Harvard University; Rachel Ustoyev, a fresh Columbia University graduate (Class of 2025); Edward Ilyasov, also a Columbia graduate; and Dr. Benjamin Babaev, a graduate of the University of Pennsylvania.
“This event is one of its kind,” said Ilyasov, a renowned community figure with a successful food business, Uncle Edick’s Pickles. Indeed–it was a rare gathering of the best and brightest of the Bukharian Jewish community, all united in their mission to give back to the next generation and show what’s possible.

A Mission to Elevate Bukharian Youth
Borukhov, a literacy specialist and founder of SparkBrain Learning, said her mission is to help elevate the community through education. Her tutoring center offers academic support with a focus on reading comprehension and personal development.
“I am on a mission to elevate people,” she said. “I inspire and motivate action. I really believe–and know–that education makes a difference.”
Borukhov noted that she faced pushback while organizing the event due to ongoing concerns about antisemitic incidents on Ivy League campuses. But she stood by her decision.
“The truth is, many CEOs and political leaders in Washington are Ivy League graduates,” she said. “If we are to have a seat at the table and protect our community’s interests, we must be in those spaces, earning those degrees and making an impact.”
Community Response
The event drew a diverse group of attendees, from students seeking direction to parents looking for resources.
One attendee, Adeline, said she was eager to learn more about the Ivy League admissions process, as well as financial aid and tuition concerns. Another participant, Mr. Tokov, said he hopes to start a scholarship program to support Bukharian youth in pursuing higher education.

Parent Rachel Niyazov attended with the goal of helping both her middle school–aged son and college-aged daughter make more informed academic decisions. She was happy with the information she gained, she said.
Another parent, Regina, brought all three of her children to the event for inspiration. She expressed that there’s a clear “need for events in our community,” especially ones that show her kids what they can achieve.
Advice from the Ivy Leaguers
As the panel unfolded, what resonated most were the deeply personal, practical lessons shared by each speaker–insights born not just from academic achievement, but from persistence, community engagement, and self-awareness.
Together, the students offered a roadmap for success, grounded in their own experiences navigating the rigorous demands of elite institutions. Below are some of the key takeaways they shared with the audience.
«Find meaning in what you’re learning» – Michael Babayev, Harvard University
“Don’t just focus on grades. Find meaning in what you’re learning,” said Babayev, a second-year student at Harvard. He shared how he and his peers started a debate team for local middle schools, organizing lessons and competitions.
“Taking initiative and giving back to your community matters,” he said. “That project made a real difference–and it helped my college applications stand out.”

«Do your due diligence» – Dr. Benjamin Babaev, University of Pennsylvania
“To excel, you must be prepared,” said Dr. Babaev. “Go the extra mile–do the readings in advance. Record lectures, review them, and take notes on your notes. Use every available resource–friends, whiteboards, old exams. Success requires full commitment.”
He encouraged students not to rely solely on classroom instruction but to study proactively and collaboratively. “You must exhaust all of your resources and give it your all.”
Find “a hobby you love” – Rachel Ustoyev, Columbia University
“Choose a hobby you love and carry it through all four years of high school,” said Ustoyev. For her, that hobby was art.
“Whether it’s music, sports, or student government, join a club and take on leadership roles. Colleges want to see passion, consistency, and growth.”
«Understand the power of the network» – Edward Ilyasov, Columbia University
“Many of the people I graduated with became millionaires within five years,” said Ilyasov. “Ivy League schools connect you to brilliant and influential people.” The Uncle Edick’s Pickles founder recognized that not everyone in the community fully understands this.

He also emphasized that success doesn’t come from one career path alone. “There are many ways to build a high-income career. Don’t limit yourself to what’s familiar.”
Staying Focused Despite Campus Climate
When asked about the rise in antisemitic incidents on college campuses, the panelists acknowledged the challenges but advised students to stay focused on their goals.
“Yes, it can be scary,” they said. “But if you find the right people and stay committed to your purpose, you can thrive.”
A Step Forward
The event marked a meaningful step toward encouraging academic ambition and leadership within the Bukharian community. Borukhov hopes it will serve as the first of many conversations around college access and success.
“We’re grateful to everyone who came and shared,” she said. “This is just the beginning.”

Recordings of the event are available on Instagram and YouTube via @sparkbrainlearning.
Photos by Michael Kaykov /Kaykov Media